Poem
MEXICO
Founded in Mexico and enriched with French influences in its materials, Poem is a specialized brand in personalized clothing and accessories for babies that celebrates the beauty, authenticity, and uniqueness of the motherhood process.
We aimed to convey an identity that exudes a sense of serenity, tranquility, and the warmth of mother-child bonds. This is achieved through the use of a palette of desaturated and varied colors, complemented by soft and organic shapes that become distinctive elements of the brand, from patterns to characters representing the diversity of personalities and family relationships.
We focused on optimizing the key points of brand interaction, both in the digital and physical realms. We created an accessible and user-friendly online store. We implemented a social media launch strategy to establish authentic connections and build a supportive community. Additionally, we brought the essence of the brand into the physical world through textile labels, hanging tags, stickers, thank-you cards, and other eco-friendly packaging elements.
